Fire Management Systems
A product-focused company creating firefighting solutions for independent helicopter owners.
Brand Identity, Web Design→ The BriefFire Management Systems was created out of the need for a different solution to the firefighting problem. After researching and developing a water tank product for black hawk helicopters and gaining traction, they needed an identity that felt nothing like their competitors – none of whom they felt were doing it right.
→ The Approach
Working with the founders and engineerings, we sourced inspiration within the visual landscape of forestry – underlying their true environmental cause. By emphasizing and owning a look unseen within the competitor market, they stand out with an ownable color sensibility and brand identity.
The logo reflects the three pillars of their work— water, fire, and utility.
The riveted corners of the logo are used throughout the brand, becoming a recognizable and ownable motif.
Project Credits
Designed at Pentagram
Partner, DJ Stout
Project Lead, Connor O’Neill
Associate Partner, Delta Murphy